About Us

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About

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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Corey Dion Lewis

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Corey Dion Lewis is a clinical health coach, public health advocate, and founder of The Healthy Project, a media platform dedicated to health equity, prevention, and community-centered storytelling. With over a decade of experience in health education and chronic disease prevention, Corey uses content, conversation, and creativity to break down barriers and shift narratives—especially for Black communities. He’s the creator of My City My Health, a national nonprofit bringing together public health leaders to tackle local health disparities, and the mind behind Save the Homies, a prostate cancer awareness campaign focused on getting 1,000 Black men screened. Whether he's hosting The Healthy Project Podcast, producing short documentaries, or building tools like HeyCoach, Corey believes health starts with access, trust, and representation.